For over eight years we’ve been privileged to help shape The Chang School brand character. The communications programs have constantly evolved to address the dynamic, ever growing, highly diverse target market—motivated adults who want to change a significant aspect of their lives. They want a promotion, a new career, to start a business, to finish a degree. But change is hard. And they are very busy people, often juggling jobs and family responsibilities.
So we made the idea of change more inspiring. To “transform” is to fulfill one’s potential: to become the best one can be. The Chang School provides the credentials and connections that matter in the real world, and they’ve helped thousands of people transform their lives. Today The Chang School is the leading university-based institution of adult education in Canada.