The field of supply chain management has become increasingly sophisticated, involving greater skills and knowledge than ever before. Integrated, streamlined, operating efficiently on a global playing field, the supply chain function is now a key contributor to business success.
It is also a rapidly expanding career option. Thousands of people are needed to fill the available supply chain management positions. We needed to communicate exactly what this profession entails and that it offers exceptional career opportunities—in a way that would capture the attention of the public. Working with our clients, we developed a unique simultaneous national radio broadcast, followed a year later by two television commercials targeted at career-seeking adults.